Corina Vallejo-Dypko

Professional Experience & Education
As Marketing Director of Creative & Brand Strategy, I have over a decade of experience leading campaigns for top brands like Pepsi, Walmart, Diageo, Bacardi, L’Oréal, and Cosmopolitan. My passion for storytelling and bringing brands to life inspired me to pursue a Master of Science in Advertising & Strategic Communications from Syracuse University, where I honed my ability to craft compelling messages, build strong brand identities, and execute multi-platform campaigns. I’ve successfully managed multiple projects and clients, adapting seamlessly to each brand’s voice while shaping multichannel campaigns and leading digital content across a variety of sectors.

Leadership & Mentorship
My managerial style is rooted in mentoring and guiding creative teams to achieve high performance while fostering a positive, collaborative work environment. I’ve been described as a warm and encouraging leader, balancing creativity with results-driven strategies. I’m deeply committed to inspiring my teams to reach their fullest potential while ensuring we consistently meet benchmarks and deliver thought-provoking work. This approach allows me to cultivate an atmosphere where creativity thrives.

Creative Direction & Production
Among my many responsibilities as a Director, my greatest personal passion lies in conceptualizing and directing original photo shoots and productions. For years, I’ve led creative direction from concept development through prop selection and styling, ensuring every detail aligns with the brand’s vision. These shoots, which have been featured across social media and in various markets nationwide, allow me to bring a brand’s story to life visually and strategically—a key part of my creative approach.

Personal Passions & Multicultural Perspective
As a mixed-race Latina and eldest daughter, my upbringing instilled in me the values of hard work, responsibility, and family. This multicultural background, along with my life experiences, helps me see things from diverse perspectives, enhancing my adaptability and approach to problem-solving. Creativity is at the core of everything I do. In my free time, you’ll find me curating custom gift baskets, designing interiors, or diving into my passion for music. Adventure also plays a big role. I’ve road-tripped through nearly half the U.S., with plans to explore more and travel internationally. When I’m not on the road, I’m a dedicated volleyball player, a sport I’ve passionately pursued for decades. These passions and perspectives fuel my professional work, allowing me to bring fresh, innovative ideas to every project.