Corina Vallejo-Dypko

Introducing Holistix, a healthier dental chew made for the mindful pet parent. Holistix supports your dog’s dental health the natural way, with real ingredients you can feel good about.

As Creative Director, I spearheaded the Holistix Dental Chew launch from ideation to execution. I was deeply involved in both the copywriting and design processes, ensuring every detail aligned with the brand’s values and messaging.

Creative Leadership:

Managed the overarching design direction, providing detailed feedback and revisions to refine every asset.

Personally crafted all copy, from packaging and print pieces (mailer and custom tape) to digital elements, including the website, emails, and social posts.

Strategic Oversight:

Orchestrated the timeline of this multi-faceted launch, working closely with agencies to synchronize teaser and launch dates for maximum impact.

Advised on the email marketing calendar and directed paid media efforts to amplify reach and engagement.

By balancing strategic planning with hands-on creative execution, I ensured that the Holistix Dental Chew launch resonated across every consumer touchpoint. This project exemplifies my ability to harmonize design, copy, and marketing strategy to create a compelling and cohesive brand experience.

Suite of Assets

For the launch of Holistix Dental Chew, we developed a cohesive suite of creative assets to ensure a seamless and impactful rollout:

Packaging Design: Elevated design emphasizing natural, health-forward qualities.

Paid Social Posts: Engaging visuals and copy tailored to our target audience.

Launch Video: Leveraged UGC from influencers to build trust and excitement.

Teaser & Launch Emails: Strategically crafted to build anticipation and drive conversions.

Website Design: Created a dedicated product page for an intuitive user experience.

Postcard Design: A tangible touchpoint to connect with our audience offline.

Custom Tape for Boxes: Ensured the unboxing experience reflected our brand ethos.

Photoshoot:

Co-collaborated with Executive Creative Director on original photoshoot. Responsibilities included styling, prop selection, and overall Creative Direction. Co-lead team in executing full scale program including on and off prem POS and custom elements.

Creative Idea:

Decadence by Design

We’re combining Original Irish Cream with Belgium’s luxurious chocolate — encouraging everyone to experience artful cocktails and celebrations designed for them.

Elements:

Key Visuals (Chilled and Raspberry Serves)
Ecomm Banners
Social Asset
Double Sided Menu Template
Sampling Enamel Pin Set
Gold Trimmed Satin Gifting Bow

Display Solutions:
365 Perm Rack – includes swappable Chocolate inserts to push visibility during the launch.
Display Enhancer – Eye-catching and decadently designed display will act as a work of art and brand beacon in-store and cue gifting occasion.
Corrugate Rack – Small footprint display, placed in the candy aisle, will allow shoppers to grab our product while shopping for other sweet treats.
Case Bin – leverages a premium, clean lined structure – featuring dynamic die-cut header lug-on as a brand beacon.

Serve Theater:
Chocolate Bar Cart – Drive first drink orders with attention-grabbing theater, serving table-side chocolate martinis.
Chocolate Martini Flight Tree – Encourage signature serve group orders with ownable flight tree, perfect for a cheers with friends.

Ask: Develop a 360 program and toolkit to support the launch of Baileys Chocolate that positions the liquid and brand as a distinct, decadent, luxury treat and gift.

Zero Sugar. All Rise.

With his breathtaking talent and humble nature, Yankees fans can’t get enough of Aaron Judge. And with max Pepsi taste and zero compromises, fans can’t get enough of Pepsi Zero Sugar either. Now you’ll be seeing more of both all over the Tri-State area.

To generate trial and awareness, TracyLocke has created a baseball launch as epic as a 500-foot Judge blast. The “Judge For Yourself” campaign includes a spectacular Yankee stadium rail domination, OOH billboards, a sampling bus, radio spots, a “99 prizes” promotion, plus engaging social content that celebrates the slugger, the game and the fans.

So, here’s to baseball, and home run flavor that goes a long way.

Original concept and production

No matter where you go or what you do this summer, all that matters is you don’t forget to pack snacks for the occasion. Road trips call for a good balance of sugary and savory, pool days are light and sweet, and trails are for…well…trail mixes. Portable, fun, and super customizable, these summer snack packs are made for whatever’s on your family’s itinerary. 

Social Channels:
Walmart’s IG/IG Stories: 2.4M Followers
Walmart’s Facebook Stories : 34.3M Followers

From clean beauty to cult classics, Walmart has got you covered in the hair, skin, and nails department.

Role: Lead Concept/Creative Direction

Social Channels:
Walmart’s IG Stories: 2.4M Followers
Walmart’s Facebook Stories : 34.3M Followers

Objective: Allow Jeep to tap into the growing global community of adventure enthusiasts, position itself as an iconic brand for explorers, and create deeper connections with consumers worldwide by telling a story that transcends borders.

Background: Ben Carlin was an Australian adventurer and engineer who is famous for completing a remarkable journey in a modified amphibious vehicle—a Jeep. Carlin spent several years modifying the Ford GPA for his global adventure, making it more seaworthy by adding a rudder, larger fuel tanks, and other improvements.

Over the course of 10 years, Carlin completed the circumnavigation. His journey took him across the Atlantic, through Europe, Asia, and eventually back across the Pacific. He finished his historic expedition in 1958, returning to Montreal, having traveled over 17,000 kilometers (about 11,000 miles) by sea and 62,000 kilometers (about 39,000 miles) by land.

Campaign Idea: One of the oldest myths is the story of Benjamin Carlin, a man who is said to have traveled across the globe by both land and sea in his Jeep. With Jeep eager to expand internationally, they want you to buckle up and take part in Vagabond 2016: Wonders & Wanderers. By using the #CarlinChallenge, you earn a chance to win a jeep of your own.

Key Campaign Elements:

Pop-Up "Vagabond" Event

A series of pop-up events around the globe brings Jeep’s legacy and adventurous spirit to life. These events showcase the latest Jeep models and give attendees an immersive experience by educating them about Jeep's history and the incredible feat of Ben Carlin’s journey.

Custom Event Access: Participants receive a custom “Vagabond” license pass, offering them exclusive entry into the event.

Swag and Collectibles:

To elevate the experience, attendees are gifted branded swag items that are practical for adventurers:

Reusable water pouches designed for those constantly on the move.

"Vagabond" and Jeep event t-shirts embody the spirit of the wandering traveler.

Branded pins for Jeep enthusiasts to wear as badges of honor.

Wristbands with map motifs, symbolic of endless exploration.

Event Materials

Vagabond Event Pamphlets: These pamphlets not only showcase each Jeep model and its benefits, but they also tie in the rich legacy of Ben Carlin’s journey. Attendees learn about Carlin’s innovative spirit, and how Jeep embodies that same drive for adventure and exploration.

The campaign builds a sense of nostalgia and inspiration, encouraging consumers to embrace the vagabond lifestyle while exploring the world in their Jeep. Through the combination of interactive events, social media engagement, and branded merchandise, this campaign strengthens Jeep's connection to adventure-driven individuals, both honoring the past and inspiring new journeys ahead.

Original concept and production

This Easter, we’ve got the perfect basket for each member of the family. (Movie buff, sports fan, or beauty guru, just to name a few.) At Walmart, we can show you how to move beyond the traditional basket, and give your family more of a personalized gift this holiday.

Platforms: Instagram Stories, Facebook Stories, Twitter

Creative Idea:
Everybody loves a good house party. Especially in the summer. The energy. The flavor. The music. The laughter. It’s the catalyst for some of life’s brightest connections. But, what if we thought about house parties a little differently… And actually used them to do good. What a bright idea that would be.

For the House
Throw a house party, help build a house.

We will provide consumers with giveaways and elevated house party experiences, reinforcing messaging that every house party helps build a house, keeping them engaged all summer long. This Summer, Astral will be hosting house parties — and encouraging shoppers to host their own — to build more houses in Mexico.

Custom Elements:
Key Visual
EComm Banners
Case Rack
Case Bin
Pole Topper
Bottle Necker
Bartender Pour Spout
Personalizable Coaster
Bartender Pin

Ask: Create an engaging program that communicates the Astral sustainability pledge laddering into the “For the House” campaign, while also highlight our taste and quality to help breaks through the competition during the Spring/Summer timeframe.

Role: Designed and ideated on and off premise campaign in collaboration with Executive Creative Director and greater creative team.

Oh boy, if there's one person who just steals our heart time and time again, it's the father figure in our lives! They tell the best jokes and are just all-around our go-to guy, so this Father's Day, we want them to feel as special as can be with gifts tailored to exactly who they are. Whether the guy in your life can always be found whipping up the guiltiest of snacks in the kitchen or showing off his latest tech find, we've got you covered with an assortment of amazing gifts that show just how much he means to you.

Goal: Launch Buchanan’s new Pineapple flavor variant through in-store visibility tools and on-premise programming. Leverage the Glory campaign visual construct.

Role: Lead greater team in concepting on and off prem POS and custom elements for launch.

Key Visual Exploration
Custom Elements: Case Bin, Perm Rack Panels, A-Frame, Bartender Tools, Bucket Hat, Shelftalker

You want beach hair, but you don’t want the sand that comes with the whole beach thing. We get it! So, we’re helping you get the I-just-got-home-from-the-beach look without leaving your place. From sea salt sprays to brushes, dry shampoos, and more, vacay hair is just a few steps away.

Role: Concepted and directed “GRWM” hair tutorial style shoot – featuring selected talent and curated hair products sold at Walmart. Shoot included both still and video format.

Featured Hairstyles: “Wet look” beach waves, chic messy bun with bandana, heat protected braided pony
Featured Brands: Oribe, Biosilk, Invisiboble, It’s a 10, Maui

Social Channels:
Walmart’s IG/IG Stories: 2.4M Followers
Walmart’s Facebook Stories : 34.3M Followers

Role: Lead Concept/Creative Direction
Platforms: Instagram Stories, Instagram Grid, Facebook Stories

Concept:

Cats, they’re just like us.

With adjusting to new norms and settling into different routines, we're extra thankful for our pets, especially cats. We love that we live in a world where cats just get what we're going through can perfectly illustrate just how we're feeling. From snacking nonstop to catching some ZZZs wrapped up in their favorite blanket. So, let's celebrate cat adoption month with a cat that reps just how you're feeling.

Role: Co-concepted and lead ground up photoshoot for both Summer and 365 visuals. Collaborated in creative direction, propping, and styling of each unique scene.

Goal: Bring to life both 365 and seasonal Cinco/Summer national activation. Focus on both portfolio and blanco only.

Elements: Key Visuals (original photoshoot), Pole Topper, Perm Rack, Mass Display, Tasting Mat

Art directed a set of holiday specific gifs for Smirnoff’s Social Media pages. Each GIF includes a unique tool or cocktail specific to the brand, including their iconic Smirnoff Mule with a holiday twist.

The No Makeup, Makeup Look with Dulce Candy

Assisted the Creative Director in directing a beauty focused collaborative video and photoshoot with Youtube Beauty Guru, DulceCandy (2.2M followers) and Olay. Selected images from photoshoot to create in-book advertorial focusing around Olay's new line of products.

2017 Yankees x Pepsi x New Era Activation

With fresh faces like Gary Sanchez taking the field, a new era of the Yankees is about to pop. To cap off the excitement, we’re celebrating the next generation in style!

TracyLocke and Pepsi are teaming up with New Era and Bronx artist Andre Trenier to design three custom Yankees caps. As part of #CapsOffToTheYankees, we’re asking fans to vote for their favorite design in order to decide which cap gets produced. To bring the project home, we’re connecting with fans across multiple channels, including a fun social campaign, dynamic in-store displays, TV, radio and more. Starting Opening Day, we’re going to have Yankees fans everywhere thirsting for our caps!

Expertly curated, certifiably chic, and guaranteed to make you scream YASSSSS—meet the new @QueerEye home collection. It’s basically like having the Fab Five personally makeover your space. Basically.

Social Channels:
Netlfix’s IG: 23.2M Followers
Walmart’s IG: 2.4M Followers

Mini-Cans Design Explore

Ask: Create custom key visuals for the launch of Pepsi and Mtn Dew mini cans.

Goal: Give these Mini's their own voice through point-of-sale – playing with scale, type, and illustration. The versatile Pepsi Minis make any occasion that much more fun.

Ask: Create custom Bailey's apparel to be worn by bartenders at select accounts during the St. Patricks Day season.